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SUPER NATURAL!
Exhibition
2024
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Swiss Vitality Days The 160th Anniversary of Diplomatic Relations between Switzerland and Japan
Photo Exhibition “Super Natural!”
Held in Tokyo from Wednesday, September 11, 2024, to Wednesday, October 9, 2024, “Super Natural!” is an exhibition commemorating the 160th anniversary of diplomatic relations between Switzerland and Japan, featuring six photographers from both countries. As part of the “Swiss Vitality Days” program, this exhibition is made possible through the cooperation of Photo Elysée in Lausanne, the Tokyo-based contemporary photography collective, TOKYO PHOTOGRAPHIC RESEARCH and the Embassy of Switzerland in Japan.
Pristine, precise and prosperous; attractive, safe and reliable – Switzerland and Japan have much in common in the collective imagination. This resonance is simultaneously real and imagined, embodied and fantasized, experienced and mediatized.
Idealized societies; an abundance of unspoiled nature; immaculate and picturesque countryside; technological engineering and progress; medical biotechnology: all these fragments tell the story of a seemingly perfect order.
This exhibition explores the cultural seeds, underlying myths and narrative dynamics that foster this remarkable image. Most importantly, it asks how we can reclaim these myths to better address today’s challenges. By looking into one another’s mirror, both countries may be able to better understand themselves by questioning the image they transmit.
As Switzerland and Japan celebrate 160 years of bilateral relation in 2024, “Super Natural!” explores this mutual fascination through the eyes of photographers of both countries.
| ARTIST | ANDO RUMI (JP), BURTIN DELPHINE (CH), GUYON MAXIME (CH-FR), KOJIMA KEITA (JP), KOYAMA TAISUKE (JP), VONPLON ESTER (CH) |
| Curator | NATHALIE HERSCHDORFER and LISA BENAROYO, PHOTO ELYSÉE, Switzerland |
| PROJECT TEAM | EXHIBITION DIRECTION | TOKYO PHOTOGRAPHIC RESEARCH VENUE DESIGN | NISHIO TAKESHI (DAYS.) LOGO DESIGN | MAXIMAGE TYPEFACE | MX ARCHEOLOGY, ORLANDO BRUNNER (WWW.MAXITYPE.COM) GRAPHIC DESIGN | HASHIZUME SO (SO) EDITING | FUKAI SAWAKO (SW_) |
| URL | https://vitality.swiss/jp/calendar/2024/supernatural-exhibition |
| Period | 2024.09.11 – 2024.10.09 |
| Venue | YAU CENTER, Tokyo |
| Organizers | PHOTO ELYSÉE, TOKYO PHOTOGRAPHIC RESEARCH, Embassy of Switzerland in Japan |
| Funding | The Swiss Arts Council Pro Helvetia |
| Sponsorship | The Adecco Group Bühler K.K., Straumann Japan K.K., Swiss International Air Lines Création Baumann Japan Ltd., MSC Mediterranean Shipping Company SA, Novartis Pharma K.K., Roche Diagnostics K.K., Sonova Japan Co., Ltd., Zurich Insurance Company Ltd / Zurich Life Insurance Japan Company Ltd. |
| Cooperation | Vitra |
| Special Cooperation | Yurakucho Art Urbanism YAU |
images
SUPER NATURAL!
Exhibition
2024
info